When a photo of the decapitated heads of Geoff Johns, DC Films president Walter Hamada, and former Warner Bros. You don’t see a drop like that organically.” Instead, the executive says, it appears to be a classic example of “weaponizing a movement.”

And it dropped down to 40,000 within days. Rival studios were baffled by the movement for months, but it finally became clear post-release that something was not right.Ī digital marketing executive explained the bizarre phenomenon, “ Just look at the drop: trending at a million tweets a day for when they wanted to release the Snyder Cut. Q5id and Graphika also identified the suspicious activity independently, while another firm Alethea Group discovered that had once been registered to a person who ran an ad agency that promised to bring ' cheap, instant Avatar traffic to your website.” That's a drastic uptick from the standard 3% to 5% of fake accounts cyber experts typically find on any trending topic. Here's one of the story's biggest bombshells, as two separate reports commissioned by WarnerMedia found that at least 13% of #ReleaseTheSnyderCut accounts were fake.

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